Lead Channel Marketing Manager - Software and Cloud

Join Wind River as a Lead Channel Marketing Manager specializing in Software and Cloud. Your strategic content creation and event execution will be crucial for partner success. As a leader in this role, your focus will be to develop top-tier marketing materials and programs that enhance our brand visibility. You will coordinate closely with partners to execute compelling co-marketing campaigns and ensure effective onboarding. By tracking campaign data, you will drive improvements and meet KPI goals across various initiatives. Key Responsibilities: • Produce marketing content like case studies and press releases • Schedule and execute industry events and advisory boards • Collaborate on joint marketing programs with System Integrators • Manage partner campaign timelines and communications • Plan logistics for trade shows and partner enablement Requirements: • 14+ years in B2B partner marketing or demand generation • Strong revenue impact experience from marketing programs • Proven success aligning with sales strategies • Proficient in Salesforce, Marketo, and CRM tools • Bachelor's degree in marketing or related discipline Drive marketing excellence and collaboration in the tech industry with Wind River. #J-18808-Ljbffr

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