About this role
• Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank. This role will contribute to the client’s next level of growth and expansion
• Duration: Approximately a 12-month consulting project with the possibility of extension (must be able to work on Blend’s W2 without requiring employer sponsorship)
• Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs
• As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drive full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives
• Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge
• Support marketing objectives to set and refine annual and quarterly marketing plans
• Collaborate closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs
• Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment
• Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, and integrate such strategies within existing programs to promote a seamless client experience
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs
• Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment
• Collaborate with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices
• Support development and deployment of creative assets, agnostic of media channels and across all touchpoints
• Champion proper usage of the client’s brand in Canada, in full compliance with global brand guidelines and the client’s visual identity continuum
• Champion a high-performance environment and demonstrate commitment to the client’s values: accountability, passion, integrity and respect
• Deliver results in accordance with the client’s behavioral competencies
• Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
• Direct day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits
• Actively pursue effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct
• Design and implement global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs
• Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance