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Engagement Marketing Manager

RBC
RemoteHybridJun 26
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About this role

About the position Avion Rewards is seeking a skilled Marketing Manager to join their team. This role will own a portfolio of high-impact engagement programs that keep customers connected to the value Avion Rewards delivers. The ideal candidate is a marketer who believes the best customer relationships are built offer by offer, moment by moment. Responsibilities • Assist in the development of marketing plans and execution to support customer engagement goals. • Design, manage, and execute marketing offer tests that drive customer engagement, analyze data, and translate results into recommendations. • Partner with product, business, and internal/external teams to launch new features through marketing campaigns. • Shape the win-back strategy by identifying lapsed customers, understanding their needs, and crafting targeted communications and offers. • Develop and execute marketing programs for the Avion Rewards ShopPlus proprietary browser extension to drive awareness, adoption, and ongoing engagement. • Support the expansion and optimization of the Everyday Rewards portfolio by developing strategies that deepen engagement and reward customers. Requirements • University Degree in Marketing or Communications • 5+ years of marketing experience • Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment • Experience developing creative briefs and managing the creative process and timelines • Experience building and launching marketing initiatives, including email, digital, social, and content marketing strategies, and evergreen campaigns • Metrics-driven and results-tracking mindset while executing across digital channels Nice-to-haves • Previous marketing experience in the credit card and/or loyalty space • Self-starter who proactively brings ideas and optimization recommendations to the team Benefits • Bonuses • Flexible benefits • Competitive compensation • Commissions • Stock (where applicable) • Leaders who support development through coaching and managing opportunities • Ability to make a difference and lasting impact • Flexible work/life balance with hybrid model
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