About this role
As a Digital Marketing CRM Manager in our Global Studios team, you will create and implement hyper-personalized digital campaigns. This role focuses on translating customer insights into actionable strategies for lifecycle marketing.
With a robust background in digital marketing, particularly in CRM and customer journey design, you'll thrive in building effective campaigns. You will lead segmentation efforts, campaign execution, and reporting to enhance customer relationships. Collaborating with cross-functional teams, you'll deliver data-driven solutions that meet KPIs and enhance customer experiences.
Key Responsibilities
Design and launch targeted CRM campaigns to enhance customer interaction
Collaborate with teams to ensure effective audience segmentation
Oversee the execution and optimization of campaign performance
Collect insights to inform campaign strategies and scaling decisions
Track project timelines and keep all stakeholders updated
Requirements
Minimum 3 years of experience in digital marketing
Strong skills in customer segmentation and lifecycle management
Proficiency in CRM platforms like Bloomreach or Salesforce
Project management skills with attention to detail
Ability to work collaboratively across diverse teams
Elevate customer journeys by optimizing CRM strategies in an agile workplace.