Marketing and Engagement Communications Specialist

York is a leading international teaching and research university, and a driving force for positive change. Empowered by a welcoming and diverse community with a uniquely global perspective, we are preparing our students for their long-term careers and personal success. Together, we can make things right for our communities, our planet and our future. Amazing things happen when diverse communities work together to create positive change. Together, we are making things right for our communities, our planet, and our future. Markham Campus (MC) will embed York University in the heart of one of the most diverse and dynamic urban communities in the province and country. Reflecting the local economy, academic programs and research will revolve around the core themes of technology and entrepreneurship and how they are driving innovation across all areas of knowledge and society. Challenging the traditions of what a university campus can offer, York University's Markham Campus will act as a unique meeting place for students to interact directly with employers, start-up companies, and community partners from across the region. Reporting to the Director, Strategic Communications, the Marketing & Engagement Communications Specialist plays a role in achieving the Markham Campus communications and marketing objectives through exceptional content creation and a broad range of related communications activities. Functioning both collaboratively and independently, this dynamic and proactive role helps to support the campus' strategic goals by increasing awareness, promoting Markham Campus programs, research, achievements, faculty, and key messages. The role works to positively enhance the reputation of York University and Markham Campus by increasing visibility and recognition among key partner groups in all communications. The purpose of this role is to develop marketing campaigns, marketing & communications plans, and tactics to support program initiatives, events, and student engagement activities. The Marketing & Engagement Communications Specialist will produce written content and provide updates to team members. The role will facilitate the implementation of the marketing & communications plans. The role is responsible for creating compelling storytelling that will engage a variety of demographics and with a focus on student engagement. Initiatives are varied and include communication to current and prospective students in Canada and internationally, parents and supporters, counsellors, teachers, and staff at the campus to engage, educate and inform. Content includes promotional activities and events with an emphasis on marketing York University to students across all stages of their educational journey - recruitment, conversion, transition, retention, and graduation. The role works collaboratively with the Markham communications team to incorporate digital content such as infographics, social media, video clips, graphic images, photos, etc. into communications projects including websites, presentations, events, e-communications, etc. To be considered for this opportunity, you will bring the following: Education: University degree in Communications, Journalism, Marketing, English, or a related field with an emphasis on written communication or an equivalent of 4 years of recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below. Experience: 3 years' recent related experience researching, writing, and editing copy and creating content for a range of media, including print, social and digital media such as email, website, boosted social media, etc. Experience and knowledge applying communication rules, procedures, etc. related to a specialized field such as print, or digital production, etc. and industry methods. For full position details, including skills and knowledge requirements, and to apply to this exciting opportunity visit the External Career Portal (www.yorku.ca/jobs) and refer to posting 114148. We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit: http://hr.info.yorku.ca/benefits/

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