About this role
Join Scribd as Senior Manager, Paid Social Marketing and enhance user acquisition through innovative social strategies across Meta, TikTok, and Reddit. As part of the performance marketing team, you will leverage over six years of expertise in paid social campaigns, primarily in subscription or D2C products. You will design and execute targeted advertising strategies that enhance engagement for Scribd's products like Everand and Fable. This role requires a deep understanding of audience targeting, creative testing, and performance analytics, ensuring continuous optimization and innovation. Key Responsibilities: • Manage and optimize social advertising budgets for campaigns • Design comprehensive audience targeting frameworks • Develop structured testing plans to maximize efficiency • Lead collaboration with Creative for compelling ad content • Analyze and report funnel performance from ad clicks to conversions Requirements: • 6+ years experience in paid social marketing • Experience in subscription-based product advertising • Strong knowledge of Meta Ads Manager and TikTok Ads • Proven analytical skills in conversion optimization • Cross-functional collaboration experience with stakeholders Harness your expertise in social advertising at Scribd and influence the future of user engagement. #J-18808-Ljbffr