About this role
Product Marketing Manager – Digital Advertising
About the Compan
yOur client is an innovative digital advertising and retail technology organization helping brands maximize advertising performance across multiple digital channels
.The company combines technology, media, analytics and customer insights to develop advertising products used by some of Canada's largest consumer brands
.You'll join a collaborative Product Marketing team responsible for bringing innovative advertising solutions to market while enabling commercial teams for success
.
The Opportuni
tyWe're looking for a Product Marketing Manager who enjoys translating complex advertising products into compelling customer value proposition
s.Working closely with Product, Sales, Customer Success and Marketing, you'll drive product launches, adoption strategies and commercial enablemen
t.
Responsibilit
• iesDevelop product positioning and messag
• ingLead go-to-market initiati
• vesBuild sales enablement materi
• alsImprove customer adopt
• ionSupport product launc
• hesWork closely with Product and Sales te
• amsGather customer feedback to influence future developm
ent
Ideal Backgr
• oundProduct Marke
• tingRetail M
• ediaDigital Adverti
• singAd
• TechMedia Platf
• ormsGo-to-Market Stra
tegy