Brand Marketing & Partnerships Manager

Brand Marketing & Partnerships Manager About the Role We’re looking for a strategic, creative, and highly organized Brand Marketing & Partnerships Manager to own brand strategy and standards at Wingstop Canada. You’ll shape how one of the world’s fastest-growing QSR brands shows up in Canada — setting the creative bar, sharpening the playbooks, and acting as the connective tissue across a growing marketing team to bring it to life through campaigns, partnerships, and local activations. With 20 stores today and Alberta expansion on the horizon, this is the moment to build the brand muscle that will carry Wingstop Canada through its next phase of growth. We’re a small team building something ambitious. Everyone here wears multiple hats, and the shape of your role will evolve as the business grows — if that’s exciting rather than unsettling, you’ll thrive. This role reports into the CEO of Wingstop Canada on an interim basis, transitioning to report into the Head of Marketing in the medium term. You’ll directly manage the Brand Activation & Production Coordinator. What You’ll Own Brand Strategy & Identity • Own and evolve the Canadian brand strategy, positioning, and voice/tone — localizing Wingstop’s global brand identity for the Canadian market • Serve as the brand guardian — reviewing all outgoing content and assets to ensure consistency and quality • Build and maintain the brand design system — templates, standards, and guidelines that keep the brand consistent as the network grows, and that let Operations execute in-store reprints on-brand without marketing involvement on every job • Lead competitor research, market analysis, and brand differentiation initiatives Integrated Campaign Management • Act as the campaign quarterback — when an LTO, menu launch, or seasonal moment lands on the calendar, design the end-to-end marketing program that brings it to life: the creative concept, channel mix, timing, and how every function plugs in • Brief each specialist on their role in the campaign — e.g., the Social Media & Influencer Manager on organic social, content, and influencer activation; the Performance Marketing Manager on dark ads, paid creative, and email; the Brand Activation & Production Coordinator on any activations, merch, and on-site execution — and hold the whole program to the same creative standard and timeline • Own the national promotional calendar — limited-time offers (LTOs), menu launches, and seasonal campaigns — aligning activity with Wingstop global while adapting for Canadian market dynamics • Track and report on campaign performance across channels, translating insights into clear recommendations for the next cycle Local Store Marketing & New Store Openings • Build and maintain an LSM playbook that equips store teams to drive traffic in their trade areas • Own new store opening (NSO) marketing end-to-end — grand opening campaigns, community engagement, and local awareness • Develop local partnerships with schools, sports teams, community organizations, and events to build brand affinity at the neighbourhood level Brand Partnerships • Identify and lead brand partnership opportunities that enhance Wingstop’s cultural relevance in Canada — collaborating with cool brands (e.g., Kith-style cultural collabs) and finding interesting ways to show up together, whether through co-created product, content, or experiences • Manage partnerships end-to-end from scoping through contracting, activation, and performance review • Evaluate inbound partnership requests against brand fit and commercial value Planning, Reporting & Operations • Support annual marketing planning, budget tracking, and agency/vendor management • Build and maintain marketing dashboards and analytics reports for the broader marketing team to leverage • Lead cross-functional project management to ensure campaigns and initiatives are delivered on time and on brief Who You Are • A brand-first thinker who understands how strategy, creativity, and execution connect • Has discerning taste and strong cultural instincts — you know what’s cool, you can spot a Kith-worthy collaboration from a mile away, and you can tell the difference between a trend worth chasing and one that’s already over. When a partnership or creative concept lands on your desk, your gut check is the first line of defence • Leads mostly through influence — you can align peers, set the creative bar, and drive delivery without formal reporting lines. (You’ll directly manage the Brand Activation & Production Coordinator; everyone else is a peer you’re aligning.) • Follows through without being chased — when you take something on, it gets done. You proactively surface progress, flag risks early with a plan, and own outcomes rather than just tasks. You don’t wait to be asked for updates • A confident project manager who can juggle multiple workstreams without losing attention to detail or brand quality • Comfortable operating in ambiguity; you know how to build structure where there isn’t any yet • Data-informed — you can read performance reports across social, email, and paid channels and translate them into clear next steps • A strong written communicator who can write a tight brief and a stakeholder email with equal ease Qualifications Required • 5+ years of experience in brand marketing, integrated marketing, or a related field • Proven track record managing or contributing to brand strategy, campaign execution, and multi-channel marketing programs • Experience working across social media, email marketing, events, and/or paid media — even if not owning each directly • Strong project management skills • Excellent written and verbal communication skills • Experience briefing creative teams and reviewing brand assets for quality and consistency Nice to Have • Experience at a brand where taste and cultural relevance are core to how it competes — streetwear, lifestyle, fashion, beauty, DTC, or hospitality. QSR and fast-casual backgrounds are welcome too, provided you come with fresh thinking rather than leaning on what worked before • Bilingual (English/French) or experience marketing to the Quebec market • Working knowledge of CASL and Canadian email marketing regulations • Familiarity with the Canadian media, influencer, and partnerships landscape Salary: $90,000-$110,000 CAD + benefits Wingstop Canada provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, colour, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation. We’re committed to inclusive and accessible employment practices. If you require accommodation during the recruitment process, please let us know. We’ll work with you to ensure your needs are met.

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