Director of Demand Generation and Marketing Operations

About the Role This is a dual-function role for someone who is equally fluent in demand gen strategy and marketing operations infrastructure. You'll own the execution of our demand engine — campaigns, paid media, nurture — while also owning the HubSpot stack, attribution model, and the reporting that every function depends on. You'll manage a small team and operate as a true player-coach: setting direction while still doing hands-on work. This isn't a pure pipeline role or a pure ops role. We're looking for someone who can hold both at once, at a Director level, without losing rigor on either side. What You'll Do Demand Generation • Execute integrated campaign programs across new business and expansion — translating strategy into programs that move measurable pipeline. • Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency. • Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel. • Own execution of demand-focused events, including field events, tradeshows, and third-party sponsorships, with pipeline tracking before and after each event. • Manage third-party publication placements focused on lead generation outcomes. Marketing Operations • Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization. • Oversee Quantum Workplace's web presence, technical SEO, and AI search visibility as a key driver of organic pipeline • Design and calibrate the lead scoring model so it reflects actual pipeline quality — not just activity. • Serve as the team's centralized reporting hub: every function gets accurate, timely performance data. • Define and maintain unified marketing processes and Asana infrastructure. • Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel. • Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps. • Partner with RevOps on system alignment and shared reporting. • Evaluate and manage the marketing tech stack — vendor relationships, renewals, and recommendations for new tools. What You'll Bring • 10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale. • A track record operating at or near Director/VP level, with real pipeline accountability — not just reporting on it. • Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment. • Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus. • Experience managing paid media programs — agency or in-house — with a focus on efficiency, not just volume. • Comfortable in a player-coach role: able to manage direct reports while still owning hands-on execution. • Strong collaborator who thrives when creative direction comes from above and execution ownership is yours. Nice to Have • Experience with ABM platforms and outbound motion alignment. • HR tech or adjacent SaaS background. • Familiarity with intent data platforms (e.g., 6sense, Bombora, or similar).

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