About this role
Role Overview
We’re looking for a Content Marketing Lead to own and scale our content engine across multiple channels. This role is responsible for driving brand awareness, audience growth, and demand generation through high-impact content—spanning social media, SEO-driven blog content, email marketing, and multimedia initiatives like webinars, podcasts, and events.
You’ll define the content strategy, execute across channels, and continuously optimize performance based on data. This is a hands-on leadership role for someone who can think strategically and execute quickly.
Key Responsibilities
1. Social Content & Distribution
• Own and execute the social media strategy across key platforms (e.g., LinkedIn, X, Instagram, TikTok)
• Plan and publish high-performing content (short-form, threads, carousels, video)
• Optimize for reach, engagement, and brand positioning
• Identify trends and opportunities to increase visibility and virality
• Collaborate with design and product teams to create compelling assets
2. SEO / GEO Blog Strategy
• Lead the editorial calendar for SEO and Generative Engine Optimization (GEO)
• Produce and manage high-quality blog content targeting strategic keywords
• Optimize content for search engines and AI-driven discovery platforms
• Analyze performance (traffic, rankings, conversions) and iterate accordingly
• Manage freelancers or internal writers as needed
3. Email Marketing
• Own lifecycle and campaign-based email marketing
• Create newsletters, product updates, and conversion-focused sequences
• Segment audiences and personalize messaging
• Optimize for open rates, CTR, and conversions through testing
4. Webinars, Podcasts & Events
• Plan and execute webinars, podcast episodes, and virtual/in-person events
• Manage content production from ideation to distribution
• Coordinate guests, speakers, and promotional campaigns
• Repurpose long-form content into multiple formats (clips, posts, articles)
What You’ll Own
• Content strategy and roadmap
• Editorial calendar across all channels
• Content performance metrics and reporting
• Brand voice and storytelling consistency
Requirements
• 6+ years in content marketing, growth, or related roles
• Proven track record of growing an audience or driving acquisition through content
• Strong writing and storytelling skills
• Deep understanding of SEO (and emerging GEO practices)
• Experience with social media growth and distribution tactics
• Familiarity with email marketing tools and analytics platforms
• Comfortable being both strategic and hands-on
Nice to Have
• Experience in startups or fast-paced environments
• On-camera or podcast hosting experience
• Basic design or video editing skills
• Experience managing freelancers or small teams