About this role
Enhance franchise marketing performance as a Regional Marketing Manager, focusing on data-driven campaigns and localized strategies. Ideal for a strategic thinker who thrives on execution.
In this role, you will oversee the development of marketing strategies tailored to regional needs, ensuring alignment with the national brand. Your work will involve collaborating with franchise owners and optimizing campaigns, including digital and OOH efforts, to boost customer traffic and revenue. Skill in managing performance metrics is key to driving success.
Key Responsibilities:
• Create localized marketing strategies in line with national goals
• Analyze regional market insights for campaign customization
• Optimize campaigns across Google Ads, Meta, and OOH
• Oversee budgets and campaign timelines
• Act as the main marketing contact for franchise collaborations
Requirements:
• Expertise in Google Ads and Meta, particularly Performance Max
• Experience with geo targeting and market segmentation
• Strong track record in managing marketing budgets
• Knowledge of Looker Studio for result visualization
• Experience with Adobe tools and Canva
Utilize your marketing expertise to foster franchise growth and brand loyalty.
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