About this role
Elevate digital marketing strategies with LawDepot as a Data Analyst. Leverage strong analytical skills and a hands-on approach to manage extensive search engine marketing campaigns in a hybrid work model from Edmonton. This permanent, full-time role focuses on transforming marketing data into actionable insights.
You'll analyze large datasets, optimize campaign bids, and employ AI-enabled tools to enhance profitability and efficiency. Your creative abilities will also help craft compelling customer-centric advertising that drives engagement. Key Responsibilities:
• Plan and manage paid search campaigns across multiple platforms
• Analyze performance metrics to identify change tactics
• Optimize campaign bids for maximum profitability
• Utilize AI tools for data-driven decision-making
• Conduct market research to find optimization opportunities Requirements:
• Post-secondary degree in relevant fields
• Experience analyzing large datasets for actionable insights
• Advanced Excel skills, including data visualizations
• Familiarity with AI tools for analysis and reporting
• Strong written and verbal communication skills Contribute your analytical expertise and creative flair to enhance LawDepot's customer engagement initiatives.