Director, MarTech / Marketing Operations

Title: Director, Marketing Operations (MarTech) Contract: 12-18 months Hours: 37.5/ week The Client: The client is a leading financial institution with significant North American holdings and a multi-national presence. The client has operations across most verticals, including Institutional & Corporate, Wealth Management, Private Client, Retail Banking, Commercial Banking, Treasury, etc. Overview • Seeking a Director, MarTech / Marketing Operations to lead day-to-day operational ownership of the marketing technology ecosystem. The successful leader will stabilize and “future-proof” the MarTech Ops function by driving platform reliability, ensuring marketing data flows end-to-end, and establishing governance and documentation across a complex, legacy-leaning environment. • This is a hands-on leadership role with ~6–8 direct reports, focused on operational excellence, process discipline, and cross-platform health across tools like Salesforce, Unica, Adobe, and adjacent MarTech components supporting near real-time, 1:1 digital engagement. Key Outcomes (Core Mandate – 3 Pillars) 1) MarTech Platform Operations & Maintenance • Own operational health and reliability of the MarTech stack (e.g., Salesforce, Unica, Adobe, and connected platforms). • Lead incident/outage response, triage, vendor/partner coordination, and root-cause follow-through, especially where integration points create downstream breaks. • Establish monitoring, runbooks, SLAs/SLOs, and operational KPIs to proactively prevent recurring issues and improve platform stability. 2) Data Ingestion, Enablement & “Customer 360” Readiness • Ensure marketing data is flowing correctly into the ecosystem to support segmentation, decisioning, and 1:1 engagement. • Operationally support the standing-up / scaling of Salesforce Data Cloud (Data 360) by onboarding new data sources and data points, including model scores and audience attributes needed for activation. • Drive alignment across data producers/consumers to ensure consistent definitions, reliable refresh patterns, and controlled activation into downstream platforms. 3) Operational Processes, Legacy Handoffs & Execution Enablement • Lead and improve operational workflows across legacy systems and multi-team handoffs, ensuring clear ownership, minimal friction, and predictable delivery for marketing execution. • Partner with internal teams involved in handoffs (including teams specifically accountable for some operational transitions) to reduce manual steps, clarify RACI, and improve throughput/quality. (Suggested delivery approach; handoff complexity is explicitly stated.) • Support reliable delivery enablement for digital marketing execution (e.g., offers/journeys), without being the person who personally builds campaigns. Key Responsibilities (Day-to-Day) • Own platform operational rhythm: incident management, problem management, change/release coordination, status reporting, and stakeholder communications. • Manage priorities across the three pillars, balancing urgent operational needs with medium-term stabilization improvements. Leadership, Governance & Team Enablement (Critical) • Directly lead and develop a lean team (~6–8) setting expectations, removing blockers, and empowering the team so work is not bottlenecked through one SME. • Establish governance practices where “nothing is documented” today: SOPs, process maps, decision logs, change controls, release coordination practices, and knowledge transfer routines. • Drive “future-proofing” through standardization, documentation discipline, and operational maturity, creating stability so transformation can proceed in parallel. Only those who are qualified will be contacted This posting is for an existing vacancy and is intended to fill a current open position. Additional Information Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements. We use AI technology as part of our application review process to assist in screening and assessment. All applications are also reviewed by our recruitment team. How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson values diversity and is committed to creating an inclusive workplace. We invite all qualified individuals to apply. Robertson is an equal opportunity employer committed to diversity and inclusion. We are a certified diverse supplier and actively seek to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. Join us in building a diverse and inclusive environment.

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