About this role
Job Description:
We are seeking a results-driven Marketing Manager, Demand Generation, to lead campaign strategy and execution across the full marketing funnel. This role will manage and develop a team of demand generation marketers while owning the planning, execution, and performance of integrated campaigns that drive pipeline and revenue growth. This is a hands-on leadership role ideal for a strategic thinker who can also execute effectively balancing team development with direct campaign ownership. The ideal candidate embraces AI and emerging technologies as core enablers, leveraging them to scale impact, improving efficiency, and drive data-informed decisions across demand generation efforts.
• Key Responsibilities
• Team Leadership & Development
• Lead, mentor, and develop a team of demand generation marketers
Establish clear goals, priorities, and performance expectations aligned to pipeline targets
Foster a culture of accountability, experimentation, and continuous improvement
Enable the team to leverage AI tools to improve productivity and campaign outcomes
Partner with leadership to evolve team structure, capabilities, and skill development
• Campaign Strategy & Execution
• Own end-to-end demand generation strategy across channels (digital, email, events, paid media, ABM, etc.)
Plan and execute integrated, multi-channel campaigns to drive qualified pipeline
• Leverage AI to enhance:
• Campaign planning
Personalization
Content creation
Audience targeting
Collaborate with content, product marketing, and sales to align messaging and targeting
Ensure campaigns align with key personas and stages of the buyer journey
• Pipeline & Performance Management
• Own and manage campaign KPIs including MQLs, SQLs, pipeline, and revenue contribution
Analyze performance data and continuously optimize campaigns based on insights
Utilize AI-driven analytics to improve forecasting, targeting, and effectiveness
Partner with Marketing Operations on tracking, attribution, and reporting
Provide regular updates, insights, and recommendations to stakeholders
• Sales Alignment
• Partner closely with Sales leadership on pipeline targets, lead quality, and follow-up processes
Support sales enablement through campaign insights, messaging, and tools
Streamline lead handoffs to improve conversion rates
• Process, AI & Optimization
• Champion adoption of AI as a core driver of scalability and competitive advantage
Identify opportunities to leverage AI across campaign execution, segmentation, testing, and optimization
Drive a test-and-learning culture, evaluating new tools and strategies to improve performance
Balance automation with strategic oversight to maintain brand quality and customer experience
Identify opportunities to improve efficiency, scalability, and ROI across campaigns
• Required Qualifications
• 5+ years of experience in B2B marketing with a strong focus on demand generation
1–3 years of people management experience
Proven track record of driving pipeline and revenue through integrated campaigns
Experience leveraging AI tools and technologies to improve marketing performance
Strong analytical mindset with the ability to use data to drive decisions
Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Excellent cross-functional collaboration and communication skills
• Preferred Qualifications
• Experience in fintech, financial services, or SaaS environments
Familiarity with account-based marketing (ABM) strategies
Experience managing multi-channel demand generation programs at scale
Strong understanding of buyer journey mapping and segmentation strategies
• What Success Looks Like
• Consistent delivery of qualified pipeline and revenue contribution
High-performing team with strong engagement and measurable impact
Effective use of AI to scale campaigns and improve efficiency
Strong alignment between Marketing and Sales
Continuous improvement in campaign performance and ROI
• Work Environment
• Fully remote, collaborative environment
Fast-paced, results-oriented culture
High visibility role working cross-functionally with marketing, sales, and leadership
As a forward-thinking software provider, Computer Services, Inc. (CSI) helps community and regional financial institutions solve their customers’ needs through open and flexible technologies. In addition to its award-winning core banking platform, these include the latest in lending, digital banking, payments, financial crime prevention and cybersecurity. Building on its 60-year tr