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Xero Marketing Manager - Canada Focus

Xero
Toronto, OntarioOn-site3 days ago
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About this role

Elevate Xero’s presence in Canada as a Marketing Manager, leading innovative go-to-market strategies. Focus on B2B campaigns for Accounting Partnerships and Small Business growth.This role empowers you to manage comprehensive marketing efforts aimed at the Canadian market while collaborating with a dynamic team in Toronto. Your mission includes implementing Account-Based Marketing strategies and monitoring campaign performance to enhance customer engagement. Your experience in partner marketing within B2B technology sectors is essential.Key Responsibilities: • Create and define marketing plans tailored for Canada • Develop and launch Account-Based Marketing strategies • Partner with teams for co-marketing and campaign success • Integrate testing and tracking in all marketing efforts • Analyze performance to inform strategic decisionsRequirements: • Proven experience in B2B marketing and SaaS sectors • Skilled in Account-Based Marketing execution • Proficient with Salesforce and marketing analytics tools • Adept communication skills for senior-level interactions • Strong drive for ownership and a curious mindsetBring your marketing expertise to Xero and create lasting impacts in the Canadian market. #J-18808-Ljbffr
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