Remote Lifecycle Marketing Director at Sur La Table

Become Sur La Table's strategic leader in Lifecycle Marketing as the remote Director. Your focus on CRM will drive customer engagement through automation and loyalty initiatives across various business units. In this pivotal role, you will own the CRM landscape, creating impactful lifecycle campaigns that boost revenue and enhance customer relationships. You will create a robust automation system while collaborating with creative teams to establish personalized brand experiences. Reporting directly to the CMO, you hold full financial accountability to shape how Sur La Table retains and grows its customer base. Key Responsibilities: • Manage complete email and SMS marketing strategies • Design and implement CRM automation structure • Develop AI and personalization strategies for communications • Oversee customer performance metrics reporting • Enhance the Sur La Table Perks program for better engagement Requirements: • 8+ years of CRM marketing experience • Strong omni-channel CRM and marketing knowledge • Expertise in managing complex CRM platforms • Ability to prioritize multiple concurrent projects • Experience in retail or related fields Empower customer loyalty and engagement through innovative CRM at Sur La Table. #J-18808-Ljbffr

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