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Sr. Industry Marketing Strategist

OpenText
Montreal, QuebecOn-site$118k – $168k2 days ago
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About this role

OpenText is a global leader in information management. The Public Sector Industry Strategist will help shape OpenText’s strategy for Government, Defence and Intelligence, collaborating with field sales, R&D, and marketing to deliver AI‑driven solutions. What The Role Offers Shape how OpenText defines and builds GTM messaging related to industry solutions and services, grounded in a deep understanding of client needs and market dynamics. Bridge technical concepts and complex patterns into clear, compelling business value. Embed with field sales teams to drive enablement, sharpen account planning, and support high‑impact customer engagements. Serve as a continuous feedback loop between the field and R&D/product management, surfacing market shifts and evolving requirements in real time. Build industry solution messaging and core narratives that activate sales and marketing with precision and impact. Represent and champion OpenText industry solutions at major events, tradeshows, and analyst engagements, building credibility and driving awareness with key influencers. Maintain a rigorous pulse on the industry, including market segmentation, competitive dynamics, and emerging signals, to keep the GTM strategy sharp and ahead of the curve. Represent OpenText in industry workgroups, committees, and standards bodies, elevating the company’s voice where it matters most. Partner across product, sales, marketing, and alliances as a trusted strategic advisor, connecting the dots to drive alignment and accelerate outcomes. What You Need To Succeed 8–15 years of relevant industry experience across technical GTM functions, including sales, product/industry marketing, product management, and professional services. Experience engaging with civilian government agencies and defense and intelligence organizations, understanding the unique procurement cycles, compliance requirements, and buyer dynamics that define this space. A genuine curiosity about AI developments and the ability to connect emerging tech trends to customer requirements and solution development priorities. Proven experience tackling industry‑specific challenges across data, AI, information management, and/or cybersecurity. Ability to translate complex business and regulatory requirements into outcome‑driven solutions that resonate with buyers. Track record building and delivering industry messaging to key audiences through GTM campaigns, field sales plays, and executive‑level presentations. Excellent public speaking skills. Deep fluency in industry innovations, emerging trends, and the competitive landscape. Experience with definition of standards, working in forums, councils, steering committees is a plus. Combine deep industry knowledge with proven OT product expertise also a plus. Compensation Salary Range: $118,000–$168,000. Compensation may vary based on education, experience, skills, location, and market alignment. Variable and commission compensation opportunities, vacation entitlement, and paid time off are included. AI Usage Disclosure As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations. Equal Employment Opportunity Statement OpenText’s commitment to diversity and inclusion surpasses legal requirements. Our Equal Employment Opportunity Statement of Policy promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please submit a ticket at Ask HR. #J-18808-Ljbffr
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