About this role
About The Company
Vitruvi is a premium lifestyle brand specializing in beautifully designed diffusers and natural essential oil blends that enhance home air quality while serving as elegant home décor.
The company is focused on wellness, innovation, and design, creating products that help customers transform their homes into personal sanctuaries.
The Role
The Fractional Director of Marketing & Growth will lead Vitruvi's commercial growth strategy across Wholesale, eCommerce, Digital Marketing, and Amazon.
This is a hands-on leadership role responsible for setting strategic direction, managing teams and agency partners, and executing initiatives that drive revenue growth. The role also partners closely with Creative, Operations, and Finance to ensure alignment across all revenue-generating channels.
Key Responsibilities
Wholesale Growth
• Develop and execute wholesale growth strategy across:
• Boutique accounts
• Key accounts
• Corporate gifting
• Lead and coach the wholesale sales team.
• Set sales targets and drive consistent revenue growth.
• Build relationships with strategic accounts and support key negotiations.
• Identify new wholesale opportunities.
• Partner with Operations and Finance on forecasting, fulfillment, and margin management.
• Improve wholesale sales processes, reporting, and incentive structures.
eCommerce
• Own the overall eCommerce strategy and revenue performance.
• Oversee merchandising, UX/UI, and website optimization.
• Develop pricing strategies and promotional calendars.
• Execute merchandising updates and troubleshoot website issues when needed.
• Oversee customer care operations.
• Monitor KPIs including:
• Conversion rate
• Average Order Value (AOV)
• Bounce rate
• Translate analytics into actionable growth initiatives.
Digital Marketing
• Lead the digital marketing strategy across all paid and organic channels.
• Manage agency relationships, budgets, and performance.
• Oversee:
• Paid Search
• Paid Social
• Organic Social
• Email Marketing
• SMS Marketing
• Monitor ROAS, CAC, and other marketing KPIs.
• Review campaign performance and optimize creative, targeting, and landing pages.
• Foster a culture of experimentation and continuous improvement.
Amazon
• Manage the Amazon growth strategy and agency relationship.
• Oversee product listings, catalog management, and A+ content.
• Monitor pricing, promotions, advertising, and inventory performance.
• Ensure brand consistency across Amazon.
• Manage customer reviews and marketplace reputation.
Qualifications
Experience
• Proven experience leading revenue growth across:
• Wholesale
• eCommerce
• Digital Marketing
• Amazon
• Experience managing sales and marketing teams.
• Experience managing external agencies and vendors.
• Comfortable operating in a fractional or part-time leadership role.
• Experience providing creative direction for packaging, campaigns, and digital assets.
• Demonstrated ability to balance strategic leadership with hands-on execution.
Education
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Preferred Skills
• 7–10 years of leadership experience across eCommerce, digital marketing, wholesale, and Amazon.
• Strong knowledge of:
• Shopify
• Google Analytics
• Amazon Seller Central / Vendor Central
• Asana or similar project management platforms
• Strong analytical and data-driven decision-making skills.
• Excellent leadership, communication, and cross-functional collaboration abilities.
• Highly organized and comfortable managing multiple priorities.
• Willingness to work extended hours during major promotional events and peak retail periods.
Time Commitment
• Fractional / Part-Time.