Data And Reporting Analyst - Senior (Marketing Data Analyst) - $40 - $45 An Hour

Pay rate range – $40/hr. to $45/hr. Hybrid work requirements – 3x in office/week, subject to change. Role Mandate Provides support to marketing partners through analytics (reporting, modelling, deep dives etc.) serving the US and Canada. Role Responsibilities • Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media). • Segment audiences and identify trends in customer behavior to support targeted marketing strategies. • Work closely with marketing, sales, and product teams to align data insights with business objectives. • Use statistical techniques to predict campaign outcomes and budget allocation effectiveness. • Analyze campaign performance and provide recommendations for optimization. • Data discovery. • Building technical specification documents for Journey development. • Journey reporting via dashboards. • Understanding business requirements for translation into technical requirements. Must Have Skills • 2+ yr of technical experience for both SQL and PowerBI. • 1+ yr of Salesforce Marketing Cloud experience (SFMC). • Technical bachelor's degree. • Marketing campaign experience. • Written/verbal communication skills. Nice to Have Skills • Previous marketing analyst experience. • Former FI experience. #J-18808-Ljbffr

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