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Growth Marketing Manager SEM & CRO

BuildOps
Toronto, OntarioOn-site2 weeks ago
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About this role

Elevate performance marketing as a Growth Marketing Manager focused on SEM and CRO. Drive scalable growth through strategic keyword management, bid optimization, and experiment design. We're seeking a data-driven marketer with over three years in B2B growth and performance marketing. You will manage Google Ads and Microsoft Ads, optimizing conversion rates and leading keyword strategy for high-intent B2B segments. Your expertise in CRO will be pivotal in boosting session-to-lead conversions and refining audience targeting. Key Responsibilities: • Own SEM strategy across Google Ads and review platforms • Manage bids and budgets to optimize CPL and CVR • Conduct structured experiments to enhance conversion rates • Collaborate with design and content teams for cohesive messaging • Report on channel performance metrics with RevOps/MarOps Requirements: • 3+ years in B2B growth/performance marketing • Experience with Google Ads and Microsoft Ads management • Proven record of CRO impact on paid channels • Strong analytical skills in ad platforms and analytics tools • Familiarity with HubSpot and Salesforce for reporting Use your skills to enhance our marketing impact across diverse channels in a growth-focused environment. #J-18808-Ljbffr
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