Sr. UX Designer + BA

Description: Job Title: Sr. UX Designer + BA Location: Toronto, ON - Hybrid About VLink: Started in 2006 and headquartered in Connecticut, VLink is one of the fastest growing digital technology services and consulting companies. Since its inception, our innovative team members have been solving the most complex business, and IT challenges of our global clients. Job Description: We are seeking a highly skilled UX + Business Analyst (Hybrid Role) who can bridge the gap between user experience design and business analysis. This role requires a strong ability to translate business needs into intuitive, user-centric solutions while ensuring alignment between business stakeholders and technical teams. The ideal candidate will possess deep expertise in UX design, user research, requirements gathering, and solution validation, along with strong communication and stakeholder management skills. UX Design Responsibilities: Understand product specifications, business needs, and user requirements. Conduct user research and create user personas, journey maps, and usability insights. Design wireframes, prototypes, and interaction models aligned with user needs. Collaborate closely with UI designers to deliver visually appealing, intuitive interfaces. Define and evaluate interaction design frameworks and usability success metrics. Identify and solve UX challenges including usability, accessibility, and findability. Communicate design concepts and prototypes effectively to developers and stakeholders. Ensure consistent and seamless end-to-end user experience across platforms. Use tools like Figma (or equivalent) to create design assets and prototypes. Business Analyst Responsibilities: Act as a liaison between business stakeholders and IT/IS teams. Gather, analyze, and document business and functional requirements. Conduct gap analysis and translate findings into actionable insights. Facilitate requirements gathering sessions, workshops, and stakeholder interviews. Ensure business needs are clearly understood and translated for technical teams. Participate in solution design, validation, and system walkthroughs. Collaborate with UX teams to incorporate usability and UI considerations into system design. Support project delivery through reviews, documentation, and process alignment. Develop reports that convert business data into clear, actionable insights. Required Technical & Domain Skills Strong understanding of: Business Analysis principles and best practices Software Development Life Cycle (SDLC) Agile, Waterfall, or hybrid methodologies Working knowledge of: Programming concepts Relational databases Client-server architecture Basic to intermediate knowledge of: HTML, CSS, and JavaScript Proficiency in: UX tools (Figma preferred) Documentation tools and visualization techniques Core Competencies Written Communication Conceptual Thinking Presentation Skills Personal Accountability Initiative Conflict Management Thoroughness Personal Integrity Experience in end-to-end product lifecycle delivery (UX + BA combined role). Exposure to enterprise applications or large-scale digital transformation programs. Prior experience working in cross-functional agile teams. Certifications in UX Design / Business Analysis (nice to have). Equal Employment Opportunity (EEO) Statement: VLink is an equal opportunity employer committed to fostering an inclusive environment where diversity is celebrated. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Employment is contingent upon successful completion of a background check and/or drug screening, as applicable. Applicant information will be handled in accordance with VLink's privacy policy.

Want to see how well you match this job?