Digital Marketing & CRM Manager

Key Responsibilities • Strategic Leadership & Localization: Develop and own the comprehensive digital marketing strategy for the assigned product line, adapting global content and campaigns to fit the Canadian cultural context, bilingual requirements (English/French where applicable), and market regulations. • Integrated Campaign Management: Lead and coordinate cross-functional digital initiatives across Website, Paid Media (Meta, Google, TikTok, YouTube, etc.), Social Media, and CRM journeys. Ensure seamless integration between brand awareness and lower-funnel conversion tactics. • Performance Marketing & Budget Ownership: Oversee “always-on” and tactical paid media campaigns with a strong focus on lead generation, Cost Per Lead (CPL) efficiency, and full-funnel ROI. Manage the digital advertising budget, allocate spend effectively, and maintain strict adherence to Canadian Anti-Spam Legislation (CASL) and Quebec’s Bill 25. • Cross-Functional Collaboration: Act as the primary digital liaison between internal teams (Marketing, Sales, CRM, Business Development Center) and external agency partners. Manage vendor relationships to ensure deliverables meet Canadian market standards. • Data-Driven Decision Making: Monitor, analyze, and report on KPIs such as lead volume, CPL, conversion rates, website traffic, engagement, and overall campaign ROI. Translate complex data into actionable insights and executive-level presentations. • Consumer Insights & Localization: Apply a deep understanding of Canadian consumer behavior, regional differences (e.g., urban vs. rural), and privacy-conscious expectations to optimize digital touchpoints. Ensure website content, landing pages, and digital assets comply with local language laws and accessibility standards. • Innovation & Growth: Proactively identify opportunities for innovation, A/B testing, and growth within the Canadian digital landscape. Stay ahead of trends in the automotive and tech sectors to keep the brand competitive. • Brand Consistency: Guarantee consistency in messaging, visual identity, and user experience across all digital platforms, ensuring alignment with both global brand standards and local market specifics. Requirement • sEducation • :Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field • .Experience • :5-8+ years of progressive digital marketing experience, with a strong background in the Canadian market • .Industry experience in automotive, consumer electronics, or high-consideration consumer goods is highly preferred • .Proven experience in agency/vendor management • .Strong background in performance marketing and lead generation • .Technical Knowledge • :Mastery of Paid Media platforms: Meta Ads, Google Ads, TikTok Ads, YouTube, and programmatic DSPs • .Advanced proficiency in Web Analytics (Google Analytics 4, Google Tag Manager, Looker Studio) • .Experience with CRM and Marketing Automation platforms (Salesforce, HubSpot, Marketo, or similar) • .Strong understanding of full-funnel digital strategies, SEO/SEM, and CRO (Conversion Rate Optimization) • .Languages • :English: Professional fluency (written and spoken) is mandatory • .French: Bilingualism (English/French) is a significant asset, particularly for national campaigns targeting the Quebec market . Preferred Qualificatio • nsExperience working with global headquarters to localize content for the North American or Canadian marke • t.Familiarity with Canadian privacy laws (CASL, Quebec Law 25) and their impact on digital targetin • g.Knowledge of the Canadian automotive regulatory environment (e.g., provincial advertising guidelines ).

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