Senior Manager, Marketing and Communications

About the position MOSAIC is seeking an energetic leader with excellent interpersonal and relationship-building skills to lead the Marketing and Communications team. The ideal candidate brings a track record of success in a leadership role from a multifaceted, large, and complex non-profit organization, ideally where program delivery, stakeholder relationships, and development of revenue and funding have been a focus. This position reports to the Director of Strategic Engagement & Partnerships and is responsible for developing, coordinating, and executing the organization-wide communications and marketing strategy. The role leads a team responsible for MOSAIC's communications and marketing activities, aiming to increase brand recognition and ensure consistent internal and external messaging. Responsibilities • Lead and support the Marketing and Communications team to develop and articulate the department's strategic framework. • Act as a trusted advisor to the senior leadership and executive team on internal and external marketing and communications issues. • Cross-collaborate and partner with internal and external stakeholders. • Create and foster a cohesive team and promote a positive work environment that encourages innovation and collaboration. • Integrate change management practices with communication and marketing plans, when needed. • Create, implement, and measure the success of a comprehensive communication strategy and public relations program that will enhance MOSAIC’s profile and position within the community. • Enhance MOSAIC’s image and profile and ensure consistent communication of the profile and brand internally and externally. • Oversee coordination of the organization’s external and internal communication materials, including development, and updating of organization presentations, newsletter, brochures, flyers, Impact Report, etc. • Oversee the development and maintenance of MOSAIC’s website as a key communication tool. • Develop and oversee a strong social media strategy, building MOSAIC’s profile on key social media platforms. • Lead the team’s adoption of AI tools for communications and marketing workflows, ensuring an ethical and brand-consistent use. • Develop and oversee an organizational email marketing strategy, including newsletters, donor communications, and program announcements, ensuring consistent branding, audience segmentation, and performance tracking across all email platforms. • Ensure that communications and public materials and activities of the client services departments are consistent and representative of the organization’s image. • As a resource position, support client services departments in development of marketing and communication skill sets. • Support the CEO and other directors in internal/external communication and marketing activities. • Develop and oversee a robust strategy and process for MOSAICS’s public media relations. • Proactively liaise with existing contacts from media groups and develop new relationships with diverse media groups (e.g., traditional, digital, and community-based groups). • Develop and lead an organization-wide reputation management and crisis communications strategy, including establishing response protocols for public reviews, complaints, and reputational risks across all platforms. • Develop and implement a corporate communication strategic plan. • Oversee the implementation of communications plans for key signature events and campaigns. • Act as a media spokesperson for the organization as needed, provide and/or coordinate interviews and press releases as the first point of media contact. • Stay informed of community issues and funding opportunities; where possible, identify potential strategic alliances and partnerships to influence change. • Seek out new opportunities for strategic connections and build partnerships, maintain existing relationships and partnerships. • Support development and submission of proposals for new and existing programs/projects in a timely fashion as requested. • Review and participate in allocating and submitting appropriate grants. • Review funder contracts and ensure the viability of compliance with contractual obligations related to the communications and marketing areas. • Create and oversee the annual departmental budget, regularly review and monitor expenses and variances. • Develop, coach, and support team members. • Support development and retention of staff. Requirements • Post-secondary degree, diploma, or certificate in communications, journalism, marketing, fundraising, and/or comparable combination of experience and education. • Minimum 7 to 10 years of experience in marketing and communications; leading all aspects of developing and managing communications strategies including e-strategies and paid advertisements. • Experience in fundraising campaigns, donor communications, and grant content strategy is a strong asset. • Knowledge in communications and branding for non-profit organizations; implementation of marketing strategies including fee-for-service programs; media relations and online reputation management; social media platforms and content strategy; email marketing platforms (e.g., Mailchimp); video and multimedia content production; AI-assisted communications and content creation tools. • Knowledge in People and Culture and financial management, MS Office suite and Microsoft 365 ecosystem (including SharePoint and Teams), graphic design and publishing software (e.g., Adobe Creative Suite — Illustrator, InDesign, Photoshop; Canva), web content management systems (Wordpress) and basic web languages (HTML), database software; Search Engine Optimization (SEO) and digital analytics platforms (e.g., Google Analytics); standard office equipment. • Proven experience in media relations. • Experience in development of systems, processes, and procedures. • Knowledge of EDI and Trauma Informed practices. • Collaborative and relationship building skills. • Critical thinking and analytical skills. • Public Speaking and presentation skills. • Conflict Resolution skills. • Excellent communication skills, both written and verbal. • Project Management skills. • Interpersonal skills. • Organized and able to set priorities and meet deadlines. • Legally permitted to work in Canada through citizenship or permanent resident status. If you have a work permit, ensure that it allows you to work for the duration of this position. Nice-to-haves • Experience in fundraising campaigns, donor communications, and grant content strategy is a strong asset. Benefits • A competitive benefits package is provided according to MOSAIC's HR policies.

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