About this role
Drive online customer acquisition and sales at Walmart as the Manager, Digital Marketing - SEM. Leverage data-driven strategies to enhance paid search performance and optimize revenue. In this crucial role, the Manager, Digital Marketing - SEM focuses on developing and executing targeted paid search strategies aimed at boosting traffic and customer acquisition. Collaborate cross-functionally with teams in consumer insights, analytics, and merchandising to identify growth potential and utilize automation for campaign optimization. Regular analysis ensures continual refinement of approach, improving overall digital marketing efficiency. Key Responsibilities: • Develop and execute paid search strategies for traffic • Collaborate with analytics and merchandising teams • Optimize campaigns based on consumer search behavior • Manage significant media budgets for maximum ROI • Report and analyze campaign performance for insights Requirements: • Bachelor's degree in Marketing or related field • 5+ years in paid search or performance marketing • Expertise in Google Ads and Analytics • Strong analytical skills for data-driven decisions • Experience with agency and technology partners Maximize effectiveness in digital marketing with innovative SEM strategies at Walmart. #J-18808-Ljbffr