Automotive Marketing Manager (12-mo Contract)

Full-time and onsite at Toronto Honda: 2300 Danforth Ave, Toronto, ON M4C 1K6 This is a 12-month contract for a maternity leave position. Are you a marketing superstar looking to shift gears? Do you love driving sales and engaging new customers through strategic online initiatives? If so, we want you to join our team as a Marketing Manager at CanadaOne Auto's Toronto Honda dealership! In this role, you'll be responsible for planning, executing, and reporting on a range of marketing campaigns that will drive our automotive dealerships' online presence and reach. Working closely with internal leadership and managing vendors, you'll report to the Area Marketing Manager and use your extensive knowledge of marketing tactics to accelerate traffic, generate leads, and increase customer loyalty. Other responsibilities include communicating with the Area Marketing Manager, General Managers and department heads to determine priorities and monthly budgets, working with our internal ad buyers to develop advertising strategy and creative, managing dealership event planning, and serving as the General Managers' eyes and ears in evaluating vendor performance. You'll also work with the Area Marketing Manager to coordinate and align their efforts with our local campaigns, ensure marketing materials and websites are compliant, maintain monthly advertising strategy and reports, develop and execute email blasts, and manage local listings and social media sites. To be successful in this role, you should have at least 3 years of professional marketing experience, with a strong focus on digital, and experience using data and metrics to measure impact and determine improvement. Automotive experience is a plus, but not a requirement. You should also have excellent communication skills, including the ability to present metrics and results to senior leadership, and be proficient in Excel and Google Analytics. A BS/BA degree is also required. If you're ready to shift into high gear and take your digital marketing career to the next level, apply for this exciting opportunity today! Qualifications • 3+ years of professional non-internship marketing • Good grasp of marketing platforms including: paid search (Google Ads, Facebook Ads), SEO, social (paid and organic), video, etc • Solid experience with Excel, Google Analytics (GA4), and other analytics tools to interpret, analyze, and leverage data effectively. • Experience using data and metrics to evaluate campaign impact, measure ROI, and drive improvements. • Automotive Experience is a big plus, but not a requirement. • Experience managing monthly multi-channel campaigns. • Strong communication skills including presenting metrics and results to senior leadership. • Proven experience in managing multiple projects simultaneously, from conception to execution, prioritizing effectively to meet deadlines. • A strong focus on customer needs, behaviors, and preferences, with experience in creating personalized, customer-centric campaigns. • BCom/BS/BA Degree required. Responsibilities • Communicate with Area Marketing Manager, General Managers and Department heads to determine priorities and monthly budget. • Work with Ad Team to develop advertising strategy and creative for paid search, social media, email, direct mail, TV, radio, print and OOH. • Manage dealership event planning including sales events, model launches, customer appreciation events and sponsorship activations throughout the year. • Work with Manufacturer Marketing Representatives to coordinate and align their "Tier 1" marketing efforts with our more localized campaigns. • Ensure all marketing materials and websites are compliant. • Maintain monthly advertising budgets for each dealership. • Maintain and update dealership websites. • Manage and execute email blasts. • Manage advertising Co-Op Programs. • Maintain monthly advertising reports tracking website traffic, showroom traffic, sales, internet leads, phone calls, etc. • Manage local listings and social media sites. • Other duties as assigned. Take the next step in your career with CanadaOne Auto & Toronto Honda. 🚀 • Competitive Compensation: Earn a solid salary while working alongside a team of professionals who share a commitment to excellence. • Comprehensive Benefits: Our health and dental plans offer extensive coverage, tailored to meet a variety of needs. • Join a Growing Company: Be part of a fast-growing organization where you can make a meaningful contribution and witness the company’s progress firsthand. • Ready to explore the benefits of working at CanadaOne Auto & Toronto Honda? We look forward to having you on our team.

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