About this role
POSITION: Director, Marketing + Ecommerce
OVERVIEW: At Gentle Fawn, design and feeling go hand in hand. We make pieces women reach for again and again, and behind every collection is a brand experience that should feel just as considered. We're looking for a Director of Marketing + Ecommerce to own that experience end to end: the strategy, the storytelling, the numbers, and the people who make it all happen.
This is a true leadership seat. You'll partner closely with our CEO and Creative Director, shape brand and revenue strategy across ecommerce and wholesale, and build a marketing team that does its best work. If you love the rare mix of creative instinct and commercial rigor, the kind of leader who can debate a campaign concept in the morning and a revenue forecast in the afternoon…keep reading.
REPORTS TO: Creative Director + CEO
LOCATION: Gentle Fawn HQ
LOCATION: Salary Range: $90,000–$120,000 annually. Final compensation will be determined based on the successful candidate's experience, skills, qualifications, and overall fit for the role.
TO APPLY: Email your resume and cover letter to larissa@gentlefawn.com with the subject line:
“Director, Marketing and Ecommerce Application – YOUR FIRST AND LASTNAME”
RESPONSIBILITIES
Leadership
• Lead, mentor, and develop the Marketing & Ecommerce team, fostering a collaborative and high-performing culture.
• Recruit, hire, onboard, and manage department team members.
• Establish team goals, KPIs, and performance expectations.
• Manage departmental resources, priorities, and external agency relationships.
• Facilitate department and cross-functional meetings to ensure alignment and accountability.
• Contribute as a member of the leadership team, supporting company-wide initiatives and strategic decision-making.
Strategy, Planning & Performance
• Develop and execute the annual Marketing & Ecommerce strategy in alignment with company objectives.
• Establish departmental goals, budgets, forecasts, and key performance indicators.
• Lead ecommerce revenue forecasting and seasonal sales + inventory planning.
• Oversee business reporting, performance analysis, and executive presentations.
• Monitor marketing and ecommerce performance, identifying opportunities to drive growth and support company objectives.
• Review ecommerce inventory investments in partnership with the Ecommerce Manager and CEO.
Brand, Creative & Marketing
• Lead the overall brand and marketing strategy alongside the Creative Director.
• Oversee integrated marketing campaigns across ecommerce and wholesale channels.
• Direct seasonal campaign development, brand storytelling, and creative production.
• Provide final approval on creative assets, influencer partnerships, social media strategy, email marketing direction, and key marketing initiatives.
• Ensure all marketing and creative output aligns with brand standards and business objectives.
Ecommerce & Customer Experience
• Provide strategic oversight of the ecommerce business, ensuring alignment with revenue and customer experience goals.
• Partner with the Ecommerce Manager to identify growth opportunities, including ecommerce-exclusive products and website enhancements.
• Approve major website initiatives, merchandising strategies, and customer experience improvements.
• Ensure the ecommerce channel supports broader business objectives and delivers an exceptional customer experience.
Wholesale Marketing
• Lead seasonal wholesale marketing planning in partnership with the Director of Sales.
• Oversee the development of wholesale marketing materials, including sales tools, campaign assets, and launch materials.
• Coordinate cross-functional timelines to support successful seasonal wholesale launches.
• Approve wholesale marketing assets alongside the Creative Director.
QUALIFICATIONS
· 8+ years of progressive experience in marketing, ecommerce, or brand leadership, with at least 3 years leading high-performing teams.
· Proven experience developing and executing integrated marketing strategies that drive brand growth and business performance.
· Strong understanding of ecommerce, digital marketing, customer acquisition, retention, merchandising, and customer experience.
· Experience leading cross-functional initiatives and collaborating with creative, sales, ecommerce, operations, and executive leadership teams.
· Demonstrated ability to develop budgets, forecasts, business plans, and performance reporting using data to inform strategic decisions.
· Strong commercial acumen with experience balancing brand objectives and revenue growth.
· Excellent leadership, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
· Passion for building and developing teams through coaching, mentorship, and accountability.
· Highly organized, proactive, and solutions-oriented with exceptional attention to detail.
· Bachelor's degree in Marketing, Business, Commerce, Communications, or a related field is preferred.
· Experience with Shopify, Klaviyo, Google Analytics, Meta Ads Manager, and modern ecommerce technology platforms.
· Experience managing agency, influencer, PR, and creative production relationships.
· Experience within the fashion, apparel, lifestyle, or consumer goods industry is an asset.