Associate Marketing Manager, McCafé

Job Overview: Associate Marketing Manager – McCafé Location: Mississauga (hybrid) Job Overview The Associate Marketing Manager, McCafé will play a key role in driving both brand and omni-channel marketing execution across the retail portfolio. This role bridges brand strategy and in-market activation, ensuring fully integrated, consumer-led plans that deliver business results across physical and digital environments. T his role will support end-to-end marketing delivery, from campaign development and innovation to omni execution across key retail partners. This is a high-visibility role requiring strong cross-functional collaboration, attention to executional excellence, and the ability to translate brand strategy into impactful consumer and shopper experiences . Key Responsibilities • Brand & Campaign Execution • Support development and execution of annual brand plans and integrated marketing campaigns for McCafé in retail • Partner with agencies and cross-functional teams to deliver breakthrough, through-the-line programs with strong ROI • Contribute to creative briefing, asset development, and deployment across channels • Support launch execution for innovation, including packaging, messaging, and commercialization • Omni-Channel Marketing & Retail Activation • Lead execution of omni marketing programs across key retailers, including national campaigns, account-specific activations, in-store merchandising, and digital/social elements • Develop and manage the omni marketing calendar aligned to brand priorities • Translate brand strategy into best-in-class shopper marketing and retail execution • Partner with Sales and Customer teams to tailor programs to banner-specific strategies • Own execution across B2B2C platforms , driving optimization, and scaling with clear measurement of impact on conversion and path to purchase • Planning, Budgeting & Performance • Support management of marketing budgets, timelines, and project plans with strong financial discipline • Track, measure, and report on campaign and omni performance (POS, digital, shopper metrics) • Identify optimization opportunities and provide actionable recommendations • Insights & Strategy Support • Analyze consumer, category, and competitive data (e.g., Nielsen, shopper insights, POS) to inform strategies • Translate insights into clear recommendations for brand growth and execution improvements • Maintain a strong understanding of Canadian retail landscape and shopper behaviour • Cross-Functional Leadership & Collaboration • Partner closely with Brand, Omni, Sales, RGM, Insights, Innovation, Digital Shelf, and external agencies • Serve as a key connector between brand strategy and executional delivery • Support integrated business planning and alignment across teams Total Rewards: CAD $78,3 00.00 - $101,200 annually. Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount. Requirements: Qualifications • University degree in Business or Marketing • 3–5 years of experience across brand marketing, shopper/omni marketing, or CPG marketing roles • Experience in campaign execution, retail marketing, and cross-functional project management • Experience working with creative/media agencies • Familiarity with Canadian retail environment and shopper marketing dynamics • Experience with SAP and syndicated data (e.g., Nielsen) is an asset Skills & Capabilities • Strong project management and organizational skills • Ability to manage multiple priorities in a fast-paced environment • Analytical mindset with ability to translate data into actions • Strong communication and stakeholder management skills • Detail-oriented with a focus on executional excellence • Collaborative, proactive, and solutions-oriented • Comfort operating across both strategic and executional work

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