Senior Financial Planning and Analysis Lead

Senior Financial Planning & Analysis Lead Location: Downtown Toronto (On-site) Our Client Our client is a rapidly growing e-commerce brand, expanding internationally and gaining market share at an impressive pace. They are launching a brand-new role on their Accounting Team to be a strategic FP&A business partner to the CFO. This is a unique opportunity to shape a newly created position and make a tangible impact on the organization by driving strategic planning, revenue optimization, and profitability initiatives. The Role Reporting directly to the CFO & Senior Leadership team, you will play a central role in maximizing financial performance across sales, merchandising, planning, operations, and supply chain. The successful candidate will lead profitability analytics, support pricing and sales strategy, and act as a key business partner providing insights and recommendations to senior leadership. This role requires strong analytical skills, a commercial mindset, and the ability to translate financial data into actionable insights that drive growth, operational efficiency, and improved margins. The position will also play a critical role in forecasting, budgeting, financial modelling, inventory profitability analysis, and ongoing performance management. • This role is best suited for someone who is already at a Senior Financial Analyst level with extensive business partnering experience but wants to add more value and impact with expanded responsibility without managing people. Key Responsibilities • Drive revenue growth and margin optimization by partnering with Sales, Product, and Merchandise Planning on pricing, forecasting, and inventory strategies • Deliver actionable insights through analysis of sales, gross margin, and channel performance to support growth and profitability goals • Lead annual and monthly revenue, margin, and budgeting processes, including forecasting and variance analysis across the business • Ensure accurate inventory valuation and minimize losses from aged or slow-moving stock through strategic recommendations • Build and maintain financial models and KPIs to track performance, assess P&L impact, and identify improvement opportunities • Champion process improvements, automation, and workflow enhancements to increase reporting accuracy and efficiency • Provide ad hoc financial analysis and strategic support to drive business decisions and maintain strong financial controls The Ideal Candidate • University degree in Finance, Accounting, or Business. • CPA designation or active enrollment in the program. • 5+ years of FP&A experience, in a product-based environment. Retail, CPG and/or E-Commerce environment. • Strong financial modelling, analytical, and business partnering skills; ability to simplify complex information for non-financial audience • Curious, proactive, and comfortable challenging assumptions to drive better business outcomes. • Team-oriented; must assert a collaborative approach with the ability to foster positive cross-functional relationships • Organized & adaptable. Proven ability to master competing priorities in a fast-paced, evolving environment • ERP Experience + Advanced Excel proficiency (VLOOKUP's, pivot tables, data analysis) Ref #LI1466

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