Director of Enterprise ABM & Demand Generation

As the Senior Manager, Enterprise ABM & Demand Generation, you will be strategic and execution-oriented to lead integrated marketing programs that drive pipeline growth with net new enterprise targeted accounts.. This role is responsible for developing and executing enterprise account-based marketing and demand generation strategies and campaigns that educate and engage buying groups across large organizations with the CB data offering. You will need experience supporting multi-stakeholder enterprise sales cycles and building programs that influence executive, technical, operational, and business decision-makers over extended buying journeys. This role requires a marketer who is comfortable operating in ambiguous and fast-moving environments where systems, processes, and data may still be evolving. You will need to combine strong strategic thinking with hands-on execution, experimentation, and operational rigor. You will also need to understand how AI is reshaping modern marketing organizations and proactively leverages AI-enabled tools, automation, and experimentation to improve execution speed, operational efficiency, campaign performance, and decision-making. Essential Duties/Responsibilities: • Enterprise ABM & Demand Generation Strategy • Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments • Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders • Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies • Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion • Campaign Execution & Optimization • Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels • Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting • Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement • Partner with design and content teams to develop campaign assets, messaging, and creative briefs • Pipeline Generation & Funnel Performance • Lead pipeline generation reporting and performance analysis across enterprise marketing programs • Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics • Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership • Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey • Monitor and improve progression across marketing and sales funnel stages to support pipeline creation and revenue outcomes • Cross-Functional Collaboration & Operational Excellence • Partner closely with Sales, SDRs, Product Marketing, Revenue Operations, and leadership teams to align marketing programs with commercial priorities and account strategy • Operate effectively in ambiguous environments, using informed assumptions, experimentation, and data-driven decision-making to improve performance • Use testing and rapid iteration to refine targeting, messaging, channel mix, and campaign effectiveness • Identify opportunities to leverage AI and automation to improve workflow efficiency, reporting, campaign execution, and operational scale • Maintain high standards for execution, measurement, operational discipline, and cross-functional alignment across the funnel • Evaluate and implement AI-enabled marketing workflows and automation opportunities that improve campaign scalability, operational efficiency, personalization, and reporting effectiveness • Continuously explore emerging AI tools and technologies to improve go-to-market execution and marketing productivity • Performs other related duties as assigned Supervisory Responsibilities: • None currently but expected team growth Required Skills/Abilities: • Strong strategic thinking and execution skills across enterprise marketing and demand generation programs • Deep understanding of enterprise buying groups, long sales cycles, and multi-stakeholder engagement strategies • Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and optimize performance • Ability to operate effectively in ambiguous environments and make informed decisions with incomplete information • Strong experimentation mindset with the ability to rapidly test, iterate, and improve campaign performance • Excellent communication, stakeholder management, and cross-functional collaboration skills • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously • Strong understanding of AI-enabled marketing workflows, automation tools, and emerging technologies that improve campaign execution, operational efficiency, personalization, and decision-making • Ability to balance strategic planning with hands-on execution in fast-paced environments Education and Experience: • 8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizations • Demonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motions • Experience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomes • Strong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologies • Experience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategies • Experience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferred • Experience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferred • Experience in SaaS, enterprise technology, data, or fintech environments preferred • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience Physical Requirements: • Prolonged periods of sitting at a desk and working on a computer.

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