Interactive Business Partner

Inclusion without Exception Tata Consultancy Services (TCS) is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity is reflected in our people stories across our workforce and implemented through equitable workplace policies and processes. Tata Consultancy Services (BSE: 532540, NSE: TCS) is the technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service. It has set an aspiration to become the world's largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence. Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 56 countries and 194 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today. TCS Interactive is Tata Consultancy Services’ award-winning full-service agency unit. We design, engineer & activate digital products and services for the growth and transformation of companies. Global brands use our end-to-end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self-services solutions underpinned by data and measurement. Job Description We are looking for a “hands-on” TCS Interactive Partner to join our Customer Success team leading engagements in TSS (Technology Software Services). The Interactive Partner will work together with TCS Client partners focusing on interactive goals for named clients in BFSI. While the Client Partner focuses on CIO as the key stakeholder, Interactive partner will focus on CMO and their directs as the key stakeholders to sell, consult and deliver services. The main KPIs for a TCS Interactive partner is “customer success”, which will be measured through revenue growth and service portfolio expansion. The other responsibilities and KPIs include configuring and orchestrating the different interactive offerings to help the customer to meet their business goals in named clients. An ideal candidate will have consulting/advisory/strategy experience from either an innovative creative agency or a forward-thinking consultancy. You will be fluent modern marketing and transformation. Ideally, they will understand how to translate brand into experience and knowledgeable in two or more disciplines: digital design, direct digital/CRM marketing, customer experience strategy and marketing analytics. They must be comfortable leading a high-performance team and if needed immerse themselves in customer problems. This role is focused on BFSI domain so we seeking individuals with prior experience working with major technology companies, particularly those in cloud computing, software services, and consumer technology sector. Candidates should demonstrate a strong understanding of the technology landscape and the unique needs of large-scale tech organizations. RESPONSIBILITES/EXPECTATIONS FROM THE ROLE • Client relationship management: Acting as the primary point of contact for clients, the IBP of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services. • Helps develop marketing and advertising strategies that align with the client's business objectives and target audience • Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers • Work cross-functionally with the Client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives. • Act as the customer champion and push for excellence from everyone. • Participate in Analyst briefings to support TCS Interactive market leadership ambitions. • Own and champion programs, developing the relationship with all stakeholders, bring a systematic and technically valid approach to assignments. Oversees the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget • Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered. • Work at a client site as required, this will vary. • Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target. • Drive a One TCS mindset across multiple internal and external stakeholders • Create, Own, and share knowledge on best practice, ways of working and delivery learning across peers internally. DESIRED COMPETENCIES • Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency that is focused on brand, experience and transformation. • A proven track record of working with CMOs, CDOs and CEOs. • A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines. • Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc). • Effective influence of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media. • An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's view • Any experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantage • Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business • Experience in creating business cases for brand transformation initiatives • Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems) Qualifications: • Preferred Masters, bachelor’s is good with 10+ years of Exp in Sales, Presales and Marketing knowledge • Excellent verbal and written communication skills • Knowledge of how to develop brand identities through multi-channel marketing • Good comfort level interacting with high-profile clients and industry professionals • Professional business skills, such as negotiation, project management, and leadership TCS does not use artificial intelligence tools for candidate screening or evaluation. This post is for a current vacancy. The hiring process includes an initial screening, followed by a technical evaluation and managerial discussion. Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodation during the recruitment and selection process, please inform Human Resources. Thank you for your interest in TCS. Candidates that meet the qualifications for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.

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