Senior Manager, Digital Messaging - 18-month Contract (Toronto)

At Loblaw Digital, our customers expect the best from us. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in online grocery shopping, beauty, pharmacy, and apparel, and we’re only just getting started. Responsibilities • Strategize, solution, and optimize digital messaging strategies, including automated customer lifecycle communications such as new‑customer messaging and behavior‑based triggers like abandoned‑cart emails. • Drive customer action and engagement for the PC Express, Joe Fresh, and Shoppers Drug Mart e‑commerce digital messaging programs across email, SMS, and push notifications. • Lead the Shopping & Post‑Purchase pod by identifying and implementing new behavior‑based personalized triggers and optimizing the portfolio and performance of existing triggers. • Co‑own with Notification Services the transactional notifications strategy and post‑purchase customer journey across all business units. • Partner with internal groups to further develop acquisition and retention strategies, implement new campaigns, and continuously optimize performance. • Develop sophisticated automated customer lifecycle journeys based on insights from campaign performance and customer data analysis. • Analyze customer behavior with Marketing and Analytics to identify insights and opportunities for new segmentation, triggers, and lifecycle changes. • Develop strategies to manage and grow customer databases in partnership with business leads. • Grow, lead, and coach a high‑performing team of managers and specialists. Qualifications • University or college degree in business, marketing, or an equivalent field. • 8+ years hands‑on experience managing digital messaging channels (email, push notifications, SMS). • 3+ years of people‑management experience. • Deep expertise using Salesforce Marketing Cloud and/or MoEngage is required. • Experience with multiple email service providers (Sendwithus, Sendgrid/Twilio, Bluecore considered a plus), HTML, AMPscript, and web analytics (Omniture, Google Analytics) and tools such as MovableInk or Litmus. • Demonstrated ability to work autonomously and collaboratively in a demanding and ambiguous environment with multiple stakeholders to solve complex problems. • Strong attention to detail and exceptional organizational and project‑management skills. • Hands‑on problem solver who focuses on getting things done and finding creative ways to remove obstacles. • Proven ability to generate meaningful insights from data. • Exceptional verbal, written communication, and presentation skills. Employment Type: Full time Type Of Role: Temporary (Fixed Term) This will be an 18‑month contract role. Hiring Range: $120,000.00 – $154,000.00 per year. Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. We believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. #J-18808-Ljbffr

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