Senior Director of Finance & Financial Planning and Analysis

At Lyft, our purpose is to serve and connect. We are seeking an exceptional Senior Director, Strategic Finance to join our leadership team, reporting to the Head of FP&A. This leader will serve as the senior finance partner across several of Lyft's critical business lines: This role demands a finance leader with deep experience with lifecycle marketing & LTV who can be a self-starter and translate complex business dynamics into actionable insights and drive measurable performance. Strategic Finance & Business Partnership Lead comprehensive financial planning, budgeting, and forecasting for Ads, Lyft Business, and Marketing, including revenue modeling, contract optimization, marketing investment planning, and scenario analysis. Partner directly with senior business leaders as their primary finance counterpart, shaping investment cases, challenging assumptions, and ensuring financial rigor in decision-making. Own the consolidated financial narrative for these growth businesses in earnings prep, board materials, and CFO/CEO reviews - translating early-stage business performance into a credible story for internal and external audiences. Drive forecast updates and quarterly business reviews with sophisticated analysis of business performance across all three LOBs, including WoW and MoM variance analysis, R&O framing, and forward-looking commentary. Lead long‑term planning for these businesses, including capital allocation recommendations, headcount investment frameworks, and multi‑year revenue build models. Build, manage, and develop a high‑performing Strategic Finance team. Coach and develop Finance talent - not just manage, but actively raise the analytical bar. 12+ years of progressive FP&A or strategic finance experience, with at least 8+ years in technology companies — preferably in marketplace, platform, advertising, or network‑effect businesses. You understand CPM/CPC economics, ad inventory management, sell‑through rates, advertiser pipeline dynamics, and the margin profile of a platform ad business. Experience at a company building an ads business on top of an existing consumer platform is ideal. Deep experience with growth/performance marketing finance. Extensive track record of building and leading high‑performing FP&A teams in fast‑growth environments, including hiring and developing finance talent. You can walk into a room with the CFO, defend a marketing investment case or challenge an overly optimistic revenue forecast, and be respected for both. Experience at a two‑sided marketplace where you've had to account for supply/demand interdependencies in financial planning, where a rider acquisition investment changes driver utilization, ETAs, and pricing. Extended health and dental coverage options, along with life insurance and disability benefits Family building benefits Child care and pet benefits Access to a Lyft funded Health Care Savings Account RRSP plan to help save for your future In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the Lyft Toronto office 3 days per week on Mondays, Wednesdays, and Thursdays. The expected base pay range for this position in the Toronto area is CAD $266,000 - $332,500. In addition to the base pay, this role is eligible for competitive equity awards, bonuses, and benefits.

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