Go-To-Market Campaign & Analytics Manager (Toronto)

Go-To-Market Campaign & Analytics Manager Location: GTA (Hybrid) Role Overview The Go-To-Market (GTM) Campaign Manager is a data-driven operator responsible for building, tracking, and optimizing GTM campaigns within Salesforce. This role is focused on performance, reporting, and operational excellence — ensuring campaigns are structured correctly, measured accurately, and continuously improved to drive pipeline and revenue impact. This is an analytical, systems-focused position at the center of Sales, Product, and GTM execution. Key Responsibilities • Own end-to-end campaign setup and execution in Salesforce • Manage prospect segmentation, opportunity attribution, dashboards, and reporting • Ensure data integrity and accurate ROI tracking • Test and validate campaign workflows prior to launch • Deliver structured reporting on campaign performance vs. targets • Analyze impact on pipeline, win rates, and revenue • Identify insights and recommend optimization strategies • Standardize reporting frameworks across GTM initiatives • Perform deep analysis using advanced Excel (large datasets, pivots, lookups, modeling) • Build and enhance dashboards in AWS QuickSight (asset) • Leverage AI tools (e.g., ChatGPT) to drive reporting automation and efficiency • Partner with Sales, Product, and Marketing Intelligence on campaign execution • Conduct post-launch assessments and incorporate learnings Qualifications Required • 3+ years in a data-driven role (Sales Ops, Revenue Ops, GTM Ops, Analytics, or similar) • Advanced Salesforce experience (campaigns, opportunities, dashboards, reports) • Advanced Excel skills with large datasets and reporting • Strong analytical and problem-solving capabilities Assets • AWS QuickSight dashboard development • Experience using AI tools to improve workflows • Experience supporting Sales or GTM teams • Automotive or marketplace experience What’s in it for you • Gym discounts • Employee and Family Assistance program • Virtual wellness events • Conferences & training budget • Regular internal training programs • Financial planning with 3% matching Pension • Market-competitive salary • Annual bonus structure The base salary range for this position is CAD $60,000 - $65,000. This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Use of Artificial Intelligence in Hiring We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

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