Customer Marketing & Advocacy Associate

<p>-</p> <h1><strong>Customer Marketing &amp; Advocacy Associate</strong></h1> <p><strong>Location:</strong> Pune, Baner<br><strong>Working Hours: 3pm-11pm IST</strong><strong><br></strong><strong>Reports to:</strong> Senior Customer Marketing Manager</p> <h2><strong>Role Overview</strong></h2> <p>The Customer Marketing &amp; Advocacy Associate will support the Senior Customer Marketing Manager in executing scalable customer marketing programs that drive expansion pipeline, improve win rates, and elevate customer experience.</p> <p>This is an execution-focused, highly organized role responsible for operationalizing customer advocacy programs, managing customer proof assets, supporting lifecycle campaigns, and ensuring flawless delivery of customer marketing initiatives across Sales, Marketing, and Customer Success.</p> <p>This role is ideal for someone who thrives on execution excellence and turning strategy into repeatable programs.</p> <h2><strong>Key Responsibilities</strong></h2> <h3><strong>1. Customer Advocacy &amp; Proof Program Execution</strong></h3> <ul> <li>Support modernization and operational scaling of customer advocacy programs, including references, reviews, success stories, and awards.</li> <li>Lead execution of third-party review programs (e.g., G2, Gartner Peer Insights), including:</li> <ul> <li>Campaign planning and launch coordination</li> <li>Outreach workflows and tracking</li> <li>Reporting and performance analysis</li> <li>Customer insight documentation and distribution</li> </ul> <li>Maintain accurate tracking of advocates, participation history, and engagement activity.</li> <li>Support activation of customer awards, analyst quotes, and industry recognitions.</li> </ul> <h3><strong>2. Customer Proof Asset Management</strong></h3> <ul> <li>Maintain a centralized, organized repository of:</li> <ul> <li>Case studies</li> <li>Testimonials</li> <li>Video stories</li> <li>Quotes</li> <li>Customer references</li> </ul> <li>Ensure customer proof is:</li> <ul> <li>Discoverable</li> <li>Up to date</li> <li>Mapped to persona, industry, product, and use case</li> </ul> <li>Enable Sales and Customer Success with easy access to relevant proof for active opportunities and expansion conversations.</li> <li>Partner with Content to refresh and repackage customer proof for use across campaigns.</li> </ul> <h3><strong>3. Customer Lifecycle &amp; Expansion Campaign Support</strong></h3> <ul> <li>Build and launch lifecycle and email campaigns focused on:</li> <ul> <li>Adoption</li> <li>Engagement</li> <li>Cross-sell</li> <li>Upsell</li> <li>Expansion</li> </ul> <li>Support development of customer-facing campaign journeys in marketing automation platforms.</li> <li>Partner with Demand Gen/Digital to activate customer campaigns grounded in real customer outcomes.</li> <li>Assist in building scalable customer expansion plays using proof-driven messaging.</li> </ul> <h3><strong>4. Sales &amp; Customer Success Enablement Support</strong></h3> <ul> <li>Help develop and distribute playbooks and proof-based assets that support:</li> <ul> <li>Renewal conversations</li> <li>Cross-sell and upsell motions</li> <li>Competitive deals</li> </ul> <li>Support reference matching and coordination requests from Sales.</li> <li>Ensure advocacy assets are aligned to revenue priorities.</li> </ul> <h3><strong>5. Campaign Reporting &amp; Operational Excellence</strong></h3> <ul> <li>Track and report on:</li> <ul> <li>Review program performance</li> <li>Lifecycle campaign engagement</li> <li>Advocacy participation</li> <li>Campaign-driven expansion signals</li> </ul> <li>Identify optimization opportunities and support implementation.</li> <li>Maintain strong operational rigor across:</li> <ul> <li>Timelines</li> <li>QA</li> <li>Documentation</li> <li>Workflow management</li> <li>Stakeholder communication</li> </ul> </ul> <h2><strong>Qualifications</strong></h2> <ul> <li>2–4 years experience in customer marketing, lifecycle marketing, or relevant.</li> <li>Experience supporting advocacy, review, or reference programs required.</li> <li>Strong organizational skills and attention to detail.</li> <li>Comfortable working in marketing automation and CRM systems (e.g., Marketo, Salesforce, Userevidence, HubSpot, etc.).</li> <li>Analytical mindset with ability to interpret campaign performance data.</li> <li>Excellent written and verbal communication skills.</li> <li>Experience supporting cross-functional stakeholders in Sales and Customer Success environments.</li> </ul> <p><br><br></p> <p>&nbsp;</p>

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