Conversion Optimization Manager, 6 Month Contract

Job Description: • Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time • Maintain test backlog prioritization based on CVR impact and traffic volume • Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation • Document all test results, learnings, and winning variants for program continuity • Support high-visibility web launches with testing validation and pre/post conversion analysis • Collaborate with agency and internal stakeholders • Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards • Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action • Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed • Maintain reporting cadence and stakeholder visibility throughout the engagement • Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks • Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting • Support high intent page and GTM testing and validation across the business • Support any intent-based targeting initiatives in flight during the contract period • Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops • Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline • Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership • Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement • Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items Requirements: • 4+ years of hands-on CRO experience - you can own a program independently from day one • Direct experience with Amplitude Experiment and Amplitude Analytics (required) • Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting • Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation • Experience with Google Tag Manager, GA4, and Salesforce reporting • Comfortable working cross-functionally with web, design, and demand gen teams • Clear, concise communicator - you lead with the insight and the action, not the detail • B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential Benefits: • Remote working model • Competitive salary • Matching RRSP • 15 days of PTO • Phone/internet allowance • Regular company-wide social events • Multiple ERG groups celebrating our diversity and creating an inclusive culture

Want to see how well you match this job?