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Senior Manager of Growth Marketing, (Paid Social)

Quince
Toronto, OntarioOn-siteMay 12
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About this role

• We are seeking a Senior Manager Growth Marketing, Paid Social to join our growing team • The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes • The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent • Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers • Own and execute the full performance marketing strategy primarily across paid social channels—including Meta DPA, non-DPA, AppLovin, Tik Tok and more across categories • Drive both new customer acquisition and retargeting efforts across web and app, ensuring strong funnel performance and achieving ROAS efficiency targets • Manage channels end-to-end, from strategic campaign planning and audience segmentation to A/B testing, optimization, and achieving ROAS and efficiency targets • Continuously experiment and optimize campaigns by testing new products, creatives, formats, and landing pages. Build a strong feedback loop with cross-functional partners to refine ad strategies and support supply chain planning • Partner with the creative strategy team (creative strategists, video editors, graphic designers) to concept, develop, and launch high-performing ad assets tailored to platform best practices • Work with ad tech and marketing operations teams to automate reporting, improve data visibility, and streamline campaign management, optimization workflows, incrementality testing, attribution, and A/B testing processes
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