Specialist, Marketing (TalentED Greater Calgary)

About the position Calgary Economic Development (CED) is seeking a Specialist, Marketing to play a lead role in executing, optimizing, and evaluating integrated marketing campaigns and initiatives that advance the objectives of TalentED Greater Calgary. TalentED Greater Calgary is a strategic project focused on connecting youth to meaningful work-based learning opportunities. While this role is primarily focused on TalentED, it will also support broader CED marketing priorities. The Specialist, Marketing is responsible for executing multi-channel marketing initiatives including paid media campaigns, events, social channel content, and communications for internal and external audiences. This role acts as a key partner to internal stakeholders and external agencies, ensuring marketing initiatives are delivered on time, on brand, and aligned with organizational objectives. This is a full-time contract position with a minimum in-office requirement of 3 days a week. Responsibilities • Execute integrated marketing campaigns across digital, social, email, web, paid media and event channels. • Coordinate creative development with internal teams and external partners. • Support campaign content creation and production and deployment across channels. • Support audience targeting and channel recommendations alongside the Marketing Manager. • Ensure all marketing initiatives align with organizational brand standards. • Support the execution of CED marketing campaigns and initiatives as assigned. • Contribute content development and campaign execution across CED-owned channels, including web, email and social media. • Support website updates, email marketing initiatives and content management activities. • Assist with campaign reporting and performance tracking for CED initiatives. • Develop, write, and edit marketing collateral and content for digital and social media platforms, email campaigns, websites and landing pages, and marketing collateral and presentations. • Develop and update marketing presentations to support internal and external audiences. • Develop communications for internal and external audiences including but not limited to briefing documents, Key Messages, Board communications, reports, presentations, and newsletters. • Manage and track project timelines and deliverables. • Coordinate printing and production of marketing materials. • Liaise with external agencies, sponsors, and vendors to support project execution and ensure deliverables are met. • Monitor campaign performance and identify opportunities for optimization. • Web analytics reporting and insights to inform future marketing efforts. • Develop and execute event briefs. • Assist with CED & TalentED events, activations and promotional activities. • Coordinate event promotion across digital, social, email and paid channels. • Manage attendee communications and registration support. • Coordinate event collateral, signage and promotional materials. • Support event logistics and vendor coordination. • Manage event-related marketing budgets and purchase orders as assigned. • Support on-site event execution. • Track event performance metrics and provide post-event reporting. Requirements • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or other relevant field. • At least 4 to 6 years of technical experience in marketing, communications or other related industries. • Experience executing integrated marketing campaigns. • Experience managing paid media campaigns and agency relationships. • Experience with digital marketing, email marketing and website content management. • Event marketing and event management experience. • Strong project management and organizational skills. • Effective communicator, both written and verbal. • Experience with CRM and CMS platforms. • Experience using Google Analytics (GA4), reporting tools and marketing dashboards. • Strong copywriting and content development skills. • Ability to analyze campaign performance and provide actionable recommendations. • Experience working with vendors, agencies and external partners. • Proficiency with Microsoft Office applications including Excel and PowerPoint. • Ability to actively listen and checks for understanding; able to deliver messages in a compelling manner. • Strong writing and editing skills – the ability to write in clear and concise messages for various internal and external audiences.

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