Digital Marketing Manager

Job Type: Full-time Permanent Pay: $70,000 - $80,000 + 10% performance bonus • * This position is 5 days in Office in Mississauga, ON. BoomerangFX isn’t just a company— it’s a movement redefining how private pay healthcare practices operate. Recognized as one of North America’s Fastest Growing Tech Companies two years in a row by Deloitte’s Fast 500 program ranking 6th in Canada and 23rd in North America. We are a global leader in practice management software and digital marketing solutions. Our growth trajectory of over 8000% is matched by our ambition to disrupt and dominate the healthcare technology landscape. BoomerangFX Grow combines powerful creative with proven performance marketing to help clinics stand out and grow quickly. We offer custom website design, brand development, PPC, and social strategies—tailored to clinics launching, expanding, or rebranding for growth About the role: We are seeking a highly driven, hands-on Digital Marketing Manager to support and grow a portfolio of clients across the MedSpa, cosmetic, aesthetics, and private-pay healthcare sectors. This is not a traditional “campaign coordinator” role. We are looking for a performance-minded operator who can combine digital marketing expertise with strong client communication, problem-solving, and operational accountability in a fast-paced, high-growth environment. The ideal candidate understands how to connect campaign performance to real business outcomes including lead quality, conversion performance, client retention, and account growth. Key Responsibilities: • Manage a portfolio of up to 30 active client accounts within a fast-paced agency environment. • Develop, execute, optimize, and troubleshoot multi-channel digital marketing campaigns across Google Ads, Meta Ads, PPC, paid social, email, and lead generation funnels. • Analyze campaign performance beyond surface-level metrics, including lead flow, funnel performance, conversion quality, cost efficiency, and ROI. • Translate performance insights into actionable optimization strategies and clear client recommendations. • Partner closely with Paid Ads Specialists, designers, Customer Success, and Sales teams to identify performance gaps, improve conversion outcomes, and resolve campaign issues. • Lead weekly client meetings and deliver biweekly reporting with confident, professional, and consultative communication. • Manage client expectations proactively while building long-term trust and retention. • Support upsell and account growth opportunities through strategic marketing recommendations and strong client relationships. • Contribute to the continuous improvement of internal marketing workflows, reporting processes, operational systems, and team best practices. • Thrive in a fast-moving, highly accountable, performance-oriented environment with shifting priorities and evolving client needs. What We’re Looking For: • 3–6 years of hands-on digital marketing or performance marketing experience. • Strong experience managing multiple SMB client accounts simultaneously in an agency or high-volume client services environment. • Proven track record running and optimizing Google Ads and Meta Ads campaigns with measurable business impact. • Strong analytical mindset with the ability to interpret campaign data, identify root causes, and recommend solutions. • Excellent client communication, presentation, and relationship management skills. • Ability to confidently navigate performance discussions, difficult conversations, and evolving client expectations. • Experience collaborating cross-functionally with creative, paid media, customer success, and sales teams. • Highly organized, operationally minded, and proactive with strong follow-through. . Nice to Have: • Experience in medspa, aesthetics, cosmetic surgery, healthcare, wellness, or private-pay healthcare marketing. • Experience with CRM and customer success platforms such as HubSpot or ChurnZero. • Familiarity with landing page optimization, lead nurturing, and conversion rate optimization (CRO). • Google Ads and/or Meta Blueprint certifications. • Experience in SaaS or subscription-based business environments. • Interest in AI, automation, and workflow optimization. Ideal Candidate Profile: • The ideal candidate is equal parts performance marketer, client strategist, and operational problem-solver. They are comfortable owning campaign performance, communicating directly with clients, and working collaboratively across departments to improve results, retention, and long-term account success Benefits: • Comprehensive health, dental, and vision coverage • Paid vacation to rest and recharge • Free on-site parking for your convenience • Access to our on-site gym and wellness facilities Accessibility Statement: BoomerangFX is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals for our career opportunities and are dedicated to accommodating people with disabilities. If you need accommodation at any stage of the application process, please contact us at careers@boomerangfx.com.

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