Data Analyst, Customer Analytics - montréal (Montreal)

Overview The Customer Analytics team is looking for a Data Analyst with a strong curiosity for consumer behavior and a proven ability to leverage data to drive strategic business decisions. Responsibilities • Conduct complex and exploratory analyses to understand customer behavior, purchase journeys, and key business drivers. • Identify opportunities to optimize acquisition, retention, and customer value through data-driven insights. • Translate ambiguous business problems into structured analytical frameworks and actionable recommendations. • Synthesize findings into compelling narratives for both technical and non-technical audiences. • Support the development of scalable measurement frameworks for personalization, segmentation, and targeting strategies. • Support the definition, refinement, and implementation of consumer‑centric KPIs such as churn, CLV, and conversion. • Partner with data scientists on consumer‑related models, including contribution to feature design, selection, business logic, and performance evaluation metrics. • Interpret and contextualize model outputs to support business decision‑making. Required Skills and Qualifications • Minimum 4 years of experience in a similar analytical role. • Robust analytical mindset with demonstrated experience in data exploration and insight generation. • Strong expertise in SQL and experience working with large, complex datasets. • Ability to balance strategic thinking with strong technical execution. • Familiarity with data science concepts and programming languages (Python, R) is an asset. • Proficiency in BI tools (Tableau, Power BI, Looker) is an asset. • Excellent communication skills with the ability to present insights to both technical and non-technical audiences. Benefits • Annual bonus based on the company’s financial results. • Generous paid time away. • Pension plan. • Collective saving opportunities. • Industry‑leading healthcare fully paid by BRP. • Flexible work schedule. • Holiday season shutdown. • Educational resources. • Discount on BRP products. We Value Diversity BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences.

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