Senior Data Analyst for Agoda

Elevate Agoda's marketing efforts as a Senior Data Analyst, focusing on data optimization and analytics. If you're driven to transform travel experiences using data, this role is for you. As a key member of Agoda, you will analyze large datasets to optimize marketing campaigns and deliver impactful insights. Your responsibilities will include exploring advertising platforms, creating models for campaign enhancements, and leading A/B testing initiatives. You will harness data analytics to influence Agoda's marketing strategies and significantly impact customer experiences. Key Responsibilities: • Experiment with search ad structures on multiple platforms • Optimize display marketing campaigns on social media • Analyze and model data from marketing experiments • Build dashboards for account management support • Lead A/B testing initiatives for meaningful results Requirements: • 4–5 years of experience in data analysis • Bachelor's Degree in quantitative fields • Advanced proficiency in Excel and analysis tools • Excellent communication skills in English • Ability to mentor junior analysts and lead projects Contribute your analytical expertise to Agoda’s innovative marketing strategies and enhance global travel experiences. #J-18808-Ljbffr

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