About this role
Our client is seeking an Art Director with fashion and apparel retail experience to support high-volume eCommerce content production for a major retail program. This role will help translate brand, category, and product requirements into clear shot direction, visual standards, layout guidance, and production-ready creative decisions across a wide range of product imagery, including on-figure, off-figure, colourway, licensed, accessory, and bundle assets.The ideal candidate brings a strong visual eye, sound organizational skills, and a practical understanding of retail production workflows. This person is comfortable working in a fast-paced studio environment where AI-assisted tools may support efficiency, while final creative judgment remains guided by human review.Key ResponsibilitiesDevelop and maintain visual direction for apparel content across categories such as on-figure, off-figure, kids, footwear, accessories, licensed products, and bundles.Collaborate with photographers, stylists, retouchers, producers, and project managers to define shot requirements, cropping, styling direction, model and product considerations, and image hierarchy.Review supplier, client, and internal creative inputs to identify missing details, product differences, colourway concerns, or visual risks before production begins.Support the consistent application of eCommerce content standards, internal production guidelines, and category-specific image requirements.Create or adapt visual guides, shot references, production notes, simple layout assets, infographics, and dimension or accessory chart direction as needed.Review image outputs for styling, composition, colour accuracy, product representation, brand alignment, and eCommerce clarity before final quality review or upload preparation.Contribute to workflow improvements by identifying opportunities for templates, repeatable visual rules, and AI-assisted creative efficiencies.