[Remote] Director Marketing - Landscape

Note The job is a remote job and is open to candidates in USA. AstroTurf is the industry leader in premium synthetic turf, trusted by top athletes and architects. They are seeking a Director of Marketing for Landscape Turf, responsible for overseeing the full marketing function including strategy, demand generation, and customer experience. Responsibilities Brand strategy, positioning, and messaging for SYNLawn Annual and quarterly campaign planning across channels Market segmentation, ICP definition, and content strategy Demand generation — paid media, email, SEO, and digital Website management, social media, and PR Conference and trade show planning and execution Marketing attribution, campaign ROI, and budget tracking Brand health metrics and audience insights Reporting cadence to CMO and leadership Customer journey mapping and Voice of Customer programs NPS / CSAT insight to action plans Retention marketing and lifecycle programs Skills Bachelor's Degree preferred; HS diploma/GED required MBA or advanced degree in marketing, business, or related field Experience in building materials, construction, outdoor or sports industry Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms Background in both B2B and B2C environments Experience with brand equity research or VoC programs Conference and event marketing experience 4–6+ years of marketing experience, B2B or B2C Proven track record running integrated campaigns end-to-end Strong grasp of demand gen, SEO, and digital marketing Comfortable with data — attribution, dashboards, and budget management Excellent communicator — written, verbal, and visual Self-starter who can operate with autonomy and move fast Experience managing agencies, vendors, and contractors Company Overview AstroTurf is the leading manufacturer of artificial turf products against a multitude of applications and uses. It is a sub-organization of SportGroup Holding. It was founded in 1964, and is headquartered in Dalton, Georgia, USA, with a workforce of 201-500 employees. Its website is https//www.astroturf.com/.

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