Brand Manager at Iconic Company

Shape consumer perceptions as a Brand Manager in Toronto's thriving market. This hybrid role integrates brand strategy with creativity, fostering brand equity and growth across multiple channels. As a Brand Manager for an esteemed portfolio, you will translate platform strategies into effective consumer communications. Responsible for leadership in media, PR, and creative planning, you'll ensure a consistent brand voice and engage cross-functional teams effectively. Key Responsibilities: • Translate brand strategy into consumer communication plans • Define and execute communications approach for brands • Lead creative briefing and evaluation processes • Manage agency discussions and oversee creative development • Analyze campaign performance for future insights Requirements: • Experience in marketing within CPG or agency settings • Proven track record in leading integrated campaigns • Strong strategic and creative evaluation skills • Experience with sports and music partnerships is a plus • Ability to manage multiple priorities effectively Bring your strategic insight and creative passion to drive impactful brand communications. •

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